State of DTP in Pharma
Exploring the Landscape, Applications, and Challenges
March 17, 2025 | Philadelphia, PA – A DHCG Invite Only Event
Project: Patient Customer Experience
About the Event
DHCG is pleased to invite you to an exclusive in-person roundtable discussion on the cutting-edge trends in direct-to-patient marketing and support strategies. Along with other healthcare industry professionals, we will discuss the critical importance of empowering patients with knowledge about treatment options, insurance coverage, and medication access – and the role of data, tech, and virtual care options. This intimate gathering will bring together thought leaders to explore innovative approaches in patient education, insurance navigation, and prescription fulfillment. Join us to share insights, learn from peers, and shape the future of patient-centric pharmaceutical marketing and support. Your expertise will be invaluable as we collectively work towards enhancing patient outcomes and streamlining the healthcare journey.
The session is being hosted at McCormick and Schmick’s in Philadelphia from 1pm – 4pm (including lunch).
*This event is an invite-only roundtable with pharmaceutical marketing executives. If you have received an invite from DHCG or would like to be considered for inclusion as an attendee in person on March 17, please submit your request and we will be in touch to discuss the requirements and schedule for the day.
