Your brand assets weren’t built for AI. Let’s talk about what’s next.
The DHC Forum at BAYER
A complimentary, invite-only executive DHC Forum for pharmaceutical marketers and industry thought leaders.
Three conversations every marketing leader is having right now, in one afternoon.
On the table
- 01The future of brand assets and AI (GEO)
- 02In-housing and structuring for data and media innovation
- 03The state of AI in pharma data, marketing, and media
Event Date
November 5, 2026
Event Location
Bayer HQ · Whippany, NJ
On the agenda
On November 5, the DHC Group convenes pharmaceutical brand, media, and data leadership at Bayer HQ (Whippany, NJ) for candid, in-room thought leadership. This isn’t a keynote. Every seat at the table is filled by someone shaping the industry’s next move.
The way customers find, judge, and engage with your brand is changing faster than your brand guidelines can keep up.
HCPs and patients increasingly meet your brand through AI-generated answers, summaries, and recommendations you don’t directly control. Media and data models built for the last decade are straining. And every team is being asked the same question from the top: what’s our AI plan, and what’s it delivering?
The Future of the Brand.com. What role the brand site plays as AI answers reshape discovery. Includes new research from DHCG, Google and CMI.
In-Housing and Structuring for Innovation. How leaders are organizing data and media capabilities, and what to own versus outsource.
Where AI Is Driving Value Today. Where AI is delivering results now across HCP and patient marketing.
Insights from market leaders at…
Come for a conversation with peers…
past forums have been attended by…
Leading the Discussion
This is a working session, with everyone in the room contributing to the discussion. Facilitators include:
Stay Ahead With
the DHCG Newsletter.
Get periodic research updates, event invitations, exclusive interviews, and industry insights from our thought leaders.
