New DHC Group research, now in field

The Future of the Brand.com

GoogleCMI Media GroupDHC Group

AI answer engines reward depth, specificity, and volume. MLR and fair balance reward restraint. Now is the time for pharma to address the tension and determine the best path forward.

Full results shared November 5 at the DHC Forum, hosted at Bayer.

WE NEED your perspective

DHC, CMI, and Google have come together to gather industry level knowledge that helps us all win – patients, physicians, pharma, and the platforms that are now creating the future of what AI-first search and discovery looks like this year – and next.

We are seeking your input as we gather key insights to better understand what’s happening on a larger scale across companies and brands.

  • ADD YOUR VOICE AND RECEIVE:
  • Early release executive summary
  • Your name on a short list for access to the Forum on this topic at Bayer on November 5th

Join Us Live for the Findings

Two chances to see the findings, at two different depths.

Invitation-only summit

DHC DISRUPT 2026

October 15, 2026 — City Winery at Pier 57, NYC

DHC DISRUPT is our invitation-only summit for senior pharma marketing leaders. Expect the first full look at the research and a candid, off-the-record working discussion of what it means for brands.

Limited seats — working session

DHC Forum: The Future of the Brand.com

November 5, 2026 — hosted at Bayer

The DHC Forum is a hands-on working session built around the complete findings. Bring your team to pressure-test the data against your own brand, channel, and MLR realities.

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