Real World Evidence for Sales and Marketing

In this project, DHC Group and OptimizeRx discuss the current landscape of real-world (RWD) data and real-world evidence (RWE) based on recent research with pharma execs, challenges with integration and adoption, use cases in pharma today, and future opportunities. Check out the summary (PDF, 15MB), webinar, and experts.

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Customer Experience in Life Sciences

In this project, the DHC Group and Medallia share the latest data and opinions, prompt discussions, and provide insight and guidance on customer experience (CX) in life sciences organizations: how they define it, how they believe our industry is currently performing, how they are doing and measuring CX, what needs to be done to build CX as a core discipline, and the clear value for all our colleagues and customers.

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Cross-Cultural Marketing

In this project, the DHC has partnered with Healthline Media and Klick Health to spark conversation and provide health equity education and training on the topics at the forefront of the market today, and on the horizon in the future. Through a shared dedication to advancing inclusivity in digital healthcare marketing, this initiative will move the dialogue forward from one of information to action and transformation.

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Insights on HCP Social Media Marketing

As we started to see signs of the pandemic waning in much of the country, we thought it would be a good time to find out whether HCPs’ increased reliance on digital media was going to remain steady, and especially how they are using social as a tool. So we asked a representative sample of HCPs to answer a few questions for us. Check out the quiz/survey summary (PDF, 812KB), webinar, and webinar slides.

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