Thought Leaders Weigh In on The Future of Privacy First Marketing
The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience metrics for brands, marketers, and agencies. This shift will have an acute impact on the approach pharma companies will have to take to successfully promote their products online.
The DHC Group and its members will be affected by these privacy-first changes – so we turned to our membership to gain a better understanding of some of the challenges and opportunities facing pharma brand marketers. The DHC Group interviewed more than 20 leading digital marketing experts from ad tech, data firms, agencies, publishers, and pharmaceutical organizations and asked them how they plan to adapt to the “privacy-first” era – and what’s ahead for audience targeting, tracking, and metrics.