Insights

DHCG partners with industry leaders and key stakeholders to conduct strategic research projects on a range of topics related to digital pharmaceutical marketing innovation. Survey results and key takeaways are shared with the DHCG network, presented at DHC Summits and covered at major industry conferences.

Events

Bringing together innovators to connect and exchange ideas, DHC Summits provide insights and strategies to enhance the professional development of marketing executives within the healthcare industry, while providing an intimate networking setting within which to connect with fellow industry and brand thought leaders.

Networking

The DHCG works with members and partners to create compelling, unique, and high value content for distribution to the network of content and community partners. Examples of projects include research studies, executive interviews, roundtables, webinars, newsletter content, videos, and sponsored content.

QUESTIONS ABOUT WORKING WITH THE DHC GROUP?

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FUTURE CHALLENGES. STRATEGIC AND PRACTICAL ADVICE.

OUR PEOPLE, PRACTICE AREAS & PUBLICATIONS

“Great events! I learned a lot, and I was grateful to be able to share with colleagues and peers.”

Tricia Brown • Merck

How the Pandemic Will Forever Change Pharma Sales & Marketing

COVID-19 has changed nearly every aspect of healthcare as we know it. Pharmaceutical commercial organizations must quickly adapt to the present while simultaneously planning for a dramatically different future.

Thought Leaders Weigh In on The Future of Privacy First Marketing

The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience metrics for brands, marketers, and agencies. This shift will have an acute impact on the approach pharma companies will have to take to successfully promote their products online.

 

The Now & The Next in Pharma Marketing explores practical solutions for the challenges that pharmaceutical organizations continue to face in light of the ongoing COVID-19 pandemic. Less a follow-up to our original COVID-19 whitepaper, and more a detailed, deeper dive, this report leverages new research insights, practical solutions and proven tactics to implement now and help you evolve your commercial strategy.

 

Partnering With Your Brand and Firm

We partner with market leading firms around the world and give our clients the highest quality advisory and insights possible.

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