DHC Group Webinar - Exploring Best Practices for Biopharma DTP Implementation

This webinar will clarify the best practices and misconceptions around direct-to-patient (DTP) programs. We’ll address common myths, explaining how these programs operate and deliver impact, with a focus on understanding patients’ needs and expectations in today’s healthcare landscape, how DTP supports early intervention and sustained care, detailed insights into telehealth, lab testing, and prescription fulfillment, and navigating compliance and addressing implementation complexities.

Join our panel of thought leaders to gain expert perspectives on optimizing DTP initiatives and improving patient outcomes: Matthew Walsh (General Manager Biopharma, ixlayer), Mark Gaydos (Regulatory Expert, former Sanofi), and Eric McCulley (Head of Portfolio Innovation; US Immunology, UCB)

Register Now for the Webinar on January 16!

DHC Group Live Roundtable Series on Data Innovation

These roundtables on data innovation will explore how pharmaceutical companies are harnessing the power of data for identity solutions, enhanced targeting, and exploring the potential of the integration of physician and consumer data. Our distinguished panel of thought leaders will share their experiences, challenges, and visions for the future.

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DHC Group Live Summit Hosted with GSK

This DHC Summit features the following topics: The New World of Patient-Centricity, Data Leadership and Innovation, Leveling Up to Holistic Strategy Marketing, and Exclusive New Consumer and Physician Research.

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DHC Group Live Webinar: AI & Patient Cx

As AI reaches a pivotal moment in its capabilities, this webinar explores how the technology can be harnessed to create patient-centric experiences that empower patients to take charge of their health journeys and foster deeper engagement with life science companies, with examples centered around combining human input and thoughtful design.

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DHC Group Live Webinar: Patient Customer Experience

This webinar will feature a dynamic group of industry experts who will share exclusive results of the recent Patient Customer Experience in Pharma survey. They will also share the latest consumer data and best practices for key facets of patient customer experience.

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DHC Group Live Webinar: Pharmacy Innovations

This webinar features the exclusive release of the Pharmacist Survey results. It also includes leading edge experts providing an industry guide to the innovation that’s possible at the pharmacy now, both patient and pharmacist-facing, as well as a clearer picture of what is coming.

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DHC Live Summit, hosted with Otsuka

This DHC Summit featured research highlights, case studies, thought leader POVs and panel discussions with key stakeholders centered on Advancements and Opportunities in Omnichannel.

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Summits

are uniquely formatted events include a rapidly moving agenda, an engaged group of industry peers, newly released DHC Group research and fireside chats with thought leaders. These half-day intensives are hosted in partnership with a life science company (recent hosts include GSK, Pfizer, Genentech, and AstraZeneca) and are open to all current employees of pharma/biotech as well as DHC Group members. Learn more about the next DHCG-hosted Summit, focused on Customer Experience with Genentech.

Roundtables and Guided Discussions

are 45 – 60 minute content opportunities featuring invited DHC Group members and pharmaceutical marketers participating in an intensive discussion around a specific topic area. These sessions are filmed and summarized to be shared with the industry. Visit this summary of our recent guided discussion with Twitter and social media pharma marketers below.

Webinars

are research or case study- focused virtual content events with an engaged audience and subject matter experts. These are longer form sessions acting as a deep dive on a specific topic. Our recent webinar on AI and RWD in HCP Engagement is available below.

Events On-Demand

DHC Group event content is also made available as educational resources for pharma marketers delivered through the Digital Health Coalition and other industry partners. A sample of this event coverage is available.