Reaching Patients Where It Matters

New Levers for Pharma Marketers Across the Points of Care

Pharma marketers have more ways to reach patients than ever — but the window at each point of care is narrow, and the landscape keeps shifting. This forum brings together practitioners and innovators to cut through the noise and focus on what’s actually working.

We’ll explore how the latest tools and data innovations are creating real opportunities to reach patients and influence outcomes — at the moments in their journey that matter most. The format is interactive: expect peer discussion, not a panel you watch from a distance.

Questions driving the conversation:

• Where is digital targeting at the point of care creating new reach — and what does the data actually show?
• How are patients using AI, wearables, portals, and virtual care, and what does that mean for how you engage them?
• Which EHR workflow innovations are reducing prescribing friction right now — and how do you get ahead of them?