Ray Rotolo
Chief Executive Officer & Co-Founder | Populus Health Technologies
In this DHCG Disruptive Dose, Mark Bard speaks with Ray Rotolo, CEO and Co-Founder of Populus Health Technologies, about transforming point of care engagement through connected health technology. Rotolo discusses how Populus reimagines patient-provider interactions by connecting waiting room experiences, clinical workflows, and post-visit engagement into a unified ecosystem. He emphasizes that effective POC innovation requires deep clinical integration rather than superficial media placement, and discusses the evolution of POC measurement beyond impressions toward clinical outcomes. Rotolo highlights the importance of building trust with health systems while enabling more personalized, contextually relevant pharma engagement at the moments that matter most.