Disruptive Dose with Ben Versh

Director, Content & Marketing Operations | Pfizer

In this DHCG Disruptive Dose, Mark Bard sits down with Ben Versh of Pfizer to explore what has — and hasn’t — changed in pharma marketing over the past two decades. Trust between brands, patients, and HCPs remains the constant, but the possibilities have exploded. Ben also challenges some of the industry’s most common assumptions, from the in-housing debate to a question the industry can’t afford to ignore: who is building the next generation of marketing leaders?