Disruptive Dose with Dr. Nadia Khatri

Principal, Owner | Ochre Signal Advisory

In this DHCG Disruptive Dose, Mark Bard Mark Bard sits down with Dr. Nadia Khatri, owner and principal at Ochre Signal Advisory, to explore why pharma organizations keep getting change management wrong — and what it’s actually costing them. Drawing on research across more than 400 marketing professionals, Dr. Khatri makes the case that adoption and adaptation are not the same thing, and that slowing down to truly understand how teams are working is the only real path to sustainable change.