About this Webinar

This session, presented by Fullspan Health, brings together leaders across pharma, digital health, and media to explore how the industry must evolve to support the full health journey, not just better education. Panelists will share new research insights and examples of how organizations are shifting from delivering information to designing experiences that connect the dots, guide health decisions, and meet patient needs. With this holistic approach, marketers can drive meaningful outcomes and help consumers take the next step in their care. 

 Key Takeaways:

  • Why today’s health journey is disconnected between intent and action, and where patients hit “dead ends” and obstacles.
  • How AI, search engines, and social media are reshaping not just information discovery, but critical health decision-making and follow-through.
  • What it looks like to design a journey that facilitates navigation and action, turning confusing touchpoints into cohesive pathways to care.
  • Learn how leading organizations are reimagining engagement to better support real-world care decisions.

Industry Experts: