Industry Members Gather Live at Otsuka

Held on February 22nd, 2024, this DHC Summit features case studies, thought leader POVs and panel discussions with key stakeholders. This Summit focused on the Advancements and Opportunities in Omnichannel.

Over the next few weeks, we will be adding resources to this page, so check back often.
This page will include the videos from the summit as well as presentation slides, and supplemental featured resources we have hand-picked for you.

Fireside Chat: Advancements & Opportunities in Omnichannel

• Abigail Canlas, Senior Director, Head of Omnichannel Center of Excellence, Otsuka
• Interviewed by Mark Bard, Co-Founder, The DHC Group

Power of Content Analysis: Best Practices to Better Reach Consumers and Caregivers

• Lisa Denmark, Associate Director of Omnichannel & Digital Analytics, Otsuka
• Heidi Moawad, MD, Neurologist, Professor Case Western Reserve University School of Medicine
• Brendan Anderer, SVP, Content Marketing & Audience Development, Healthline Media
• Sarah Clark, Director B2B Marketing, Healthline Media

This is a Test

• Jim DeLash, Omnichannel Marketing Director, GSK
• Clifton Covey, Senior Vice President, Digital Activation, CMI Media Group

Anticipating the Needs of the Consumer and Applying Omnichannel HCP Activation: A Brand’s Journey into Omnichannel

• Kelli Smith, Associate Director Nephrology Marketing, Otsuka
• George Griffith, Executive Vice President Omnichannel Strategy, Relevate Health

Omnichannel Analytics: How Innovative Companies Look at Impact

• Aaron Tommelleo, US Insulins Portfolio Lead, Sanofi
• Michele Hackett, Director of Patient Experience, Sanofi
• Andrew Douglas, SVP of Data, GoodRx

Content as a Foundational Enabler for Omnichannel Excellence

• Kevin Rose, Executive Director Content Excellence, Boehringer Ingelheim
• Alexis Cohen, VP, Business Consulting Global Commercial Content, Veeva

The Role of Modular Content and the Relationship with MLR

• Gina Vestea, PharmD, Head, US Regulatory Affairs Advertising & Promotion, Sanofi
• Kristen Vayda-Dreitlein, Omnichannel Brand Lead Type 1 Diabetes, Sanofi
• Kevin Rose, Executive Director Content Excellence, Boehringer Ingelheim
• Aaron Uydess, EVP, EVERSANA ORCHESTRATE Solutions & Success, EVERSANA

Omnichannel Transformation and Field Force Integration

• Crispin Hallam, Senior Director, Enterprise Operations, GSK
• Amy Turnquist, Partner, North Highland
• Randy Williamson, Senior Business Director, Otsuka