As generative and agentic AI technologies revolutionize content, video creation, operations, and customer service in the healthcare sector, the need for strategic human oversight has never been more critical. This webinar explored the essential role of Human-in-the-Loop (HITL) frameworks in harnessing the power of AI while ensuring communications remain empathetic, accurate, and effective for patient and physician audiences.

Thought leaders discussed:

• The importance of embedding empathy within AI-generated content to build trust and connection.
• The crucial balance between achieving operational efficiency and maintaining rigorous human oversight for quality and compliance.
• Contrast HITL strategies for established brands adapting large volumes of existing content versus new brands creating their voice and materials for the first time.

Panelists Include:

• Josh Moffett, VP of Data, Healthline Media

• Andrew Burkus, Senior Director, IQVIA Digital

• Abid Rahman, SVP of Innovation and Products, EVERSANA