Social Innovation and Brand Insights

How Savvy Marketers Are Innovating and Reaching Customers


A LIVE DHCG ROUNDTABLE | WEDNESDAY, JUNE 18 | DEERFIELD, IL

Project: Patient Customer Experience

Transform Your Social Strategy with Industry Leaders

Join an intimate roundtable discussion where pharmaceutical marketing experts share cutting-edge strategies for social-first marketing and data-driven brand insights.

What You’ll Discover

Social First Marketing Revolution

  • How rare disease and small budget brands are making social their primary channel
  • Platform-specific strategies across Meta, Reddit, Sermo, and health communities
  • Organic + paid social innovation for precision targeting

Brand Insights for Next Best Action

  • AI-powered data synthesis for omnichannel experiences
  • Cross-functional insights application for HCP and patient behavior
  • Tech innovation rewriting what’s possible with customer data

Join Industry Experts and Roundtable Leaders :

Amanda Phraner, Senior Director, US Rare Disease Product Communications, Amgen

Alex Buchart, Associate Marketing Director, Lundbeck

Scott Schappell, CRO, HealthUnion

Courtney Seal, Senior Marketing Manager, Omnichannel Lead, Amgen

Kaitlin Russomano, Associate Director, Media, Strategic Marketing, Amgen

Kathleen Relias
HBA 

Tony Dale
SVP Global Commercial Development, Sermo

Pam Flores
Account Director
LiveWorld

Brendan McHenry
HealthCentral
Chief Revenue Officer

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