Nurse Practitioners (NPs) and Physician Assistants (PAs) represent an underutilized yet highly influential segment in healthcare, collectively writing over 1.2 billion prescriptions annually in the U.S. However, many pharma marketers overlook this key audience, missing critical engagement opportunities.

In this webinar, experts Nathan Lenyszyn (VP of Marketing, HealthLink Dimensions), Dawn Lacallade (Chief Strategy Officer, LiveWorld), and Vince Milano (Executive Director, Marketing, Assertio Therapeutics) unveil the latest research from 360 surveyed NPs and PAs, providing fresh insights into their prescribing behaviors, communication preferences, and content consumption trends. Learn how to effectively engage this growing group of Advanced Practice Providers (APPs) to build trust, enhance education, and maximize your brand’s impact on new prescriptions (NRx).

Key Takeaways:

• Gain exclusive insights on NP/PA decision-making and prescribing behaviors.
• Understand the preferred content, channels, and messaging that resonate with APPs.
• Learn strategies to build stronger relationships and improve engagement with this vital HCP segment.
• Discover actionable tactics to integrate APPs into your omnichannel marketing strategy.