RJ Lewis
Founder & CEO, eHealthcare Solutions
RJ Lewissecurehost2025-04-04T14:55:30+00:00
APRIL 2025
In this DHCG Disruptive Dose, Mark Bard of the DHC Group and RJ Lewis, Founder & CEO of eHealthcare Solutions discuss the evolving landscape of physician-level data and how AI is transforming personalized engagement in healthcare marketing. RJ outlines a three-pillar strategy—real-time PLD access, one-to-one bidding, and AI-generated creative—that brings the industry closer than ever to the long-standing goal of true one-to-one marketing. He highlights how AI is enabling dynamic segmentation and personalization, down to bid-level targeting and creative variations by individual physician behavior. The discussion also dives into regulatory challenges, especially around MLR compliance and modular content, and explores how personalization must strike a balance between being meaningful and avoiding the “creepy” factor. RJ also offers a candid look at how AI is reshaping the publishing world, posing existential risks to content aggregators while reinforcing the value of credible, original sources. Looking ahead, he predicts a near future where AI is a trusted second opinion in clinical settings and plays a central role across marketing and media.