Disruptive Dose with RJ Lewis

Founder, President & CEO | eHealthcare Solutions

In this DHCG Disruptive Dose, Mark Bard sits down with RJ Lewis, Founder, President, and CEO of eHealthcare Solutions, to explore how AI is reshaping pharmaceutical marketing a decade after his first book “Results” predicted many of the shifts now playing out. RJ makes the case that AI is infrastructure, not a channel, and challenges pharma leaders to ask three fundamental questions: which parts of your operation can AI accelerate, which cannot, and which organizational structures were built for a world of scarce intelligence and will resist a world of abundant intelligence. His new book, “Beyond Results: Pharmaceutical and Healthcare Marketing in an AI Age,” offers a practical framework for leaders ready to rethink how they work.