Karen Lazan
Healthcare Consumer Marketing Expert | karenlazan&co Consultancy (Regeneron and Pfizer alum)
Karen Lazansecurehost2025-04-29T19:11:33+00:00
APRIL 2025
In this DHCG Disruptive Dose, Mark Bard of the DHC Group sits down with Karan Lazan, a healthcare consumer marketing expert to talk about the current state of marketing efficiency in pharma. Lazan acknowledges AI’s exciting potential while noting there’s currently more hype than practical application, advocating for a measured approach to modular content that starts small before expanding. She explores how organizational structure impacts technology implementation, with larger companies benefiting from Centers of Excellence while smaller companies often struggle without specialized infrastructure. Lazan emphasizes the enduring value of specialized external agency partnerships for creative ideation and media expertise, cautioning against using single agencies for both functions. The discussion concludes with insights on analytics accountability, highlighting the importance of transparent partnerships where all stakeholders collaborate using established benchmarks to drive optimization.