In this DHCG Disruptive Dose, Mark Bard speaks with Frank Burrell, CEO, and Tim Frank, Chief Commercial Officer of Deerfield Group, about the convergence of AI and human creativity in healthcare marketing. The conversation explores how Deerfield is leveraging AI tools to enhance efficiency across creative production, content generation, and strategic planning while maintaining the human judgment that healthcare marketing demands. Burrell and Frank discuss the practical realities of AI implementation, emphasizing that successful adoption requires clear governance frameworks, cross-functional collaboration, and realistic expectations about where AI adds value versus where human expertise remains essential. The duo shares insights on managing the cultural shift as teams adapt to AI-augmented workflows, noting that resistance often stems from uncertainty about roles rather than the technology itself, and that transparency about AI’s purpose helps build organizational buy-in. They offer a balanced perspective on AI’s transformative potential, suggesting that the greatest opportunities lie not in replacing human creativity but in freeing talented people from repetitive tasks so they can focus on strategic thinking, nuanced problem-solving, and the deeply human work of understanding healthcare audiences and crafting messages that genuinely resonate.