Disruptive Dose with Eleanna Castro

Senior Director, HCP Marketing | Fullspan Health

In this DHCG Disruptive Dose, Mark Bard sits down with Eleanna Castro, Senior Director of HCP Marketing at Fullspan Health, to talk about how AI-empowered patients are changing the point-of-care conversation. Eleanna makes the case that AI is not staying on a patient’s phone — it is walking into the exam room with them, and 65% of physicians say their patients often or always mention using it.

The goal, she argues, is not to stop the AI-informed patient but to create a better-informed one, while helping physicians navigate what comes next. She shares how Fullspan’s tools Perspectives 360 and HealthLine AI are built around that idea, and leaves brands with a clear framework: focus on the journey over the audience, utility over visibility, and listening over messaging.