Damon Basch
VP, Head of Digital Health Media | Veradigm
Damon Baschsecurehost2025-04-30T15:02:49+00:00
APRIL 2025
In this DHCG Disruptive Dose, Mark Bard of the DHC Group and Damon Basch, VP, Head of Digital Health Media at Veradigm discuss the transformation of point of care marketing. Basch explains the shift to “points of care”—recognizing multiple conversion moments across the healthcare journey where marketers can engage patients and providers. The conversation explores how AI is revolutionizing the space by unlocking insights from previously inaccessible unstructured clinical data, creating more sophisticated targeting opportunities beyond traditional diagnostic code triggers. Basch emphasizes that while data harmonization and standardization are improving, the point of care landscape remains fragmented, requiring a balance between programmatic efficiency and the consultative approach needed for these critical healthcare decision moments.