Disruptive Dose with Craig Romanok

Chief Commercial Officer | Digitas Health / Publicis Health

In this DHCG Disruptive Dose, Mark Bard sits down with Craig Romanok, Chief Commercial Officer at Digitas Health / Publicis Health, to explore how pharma marketing has evolved over three decades and what stays constant no matter how much the technology changes. Drawing on 30 years in the industry, Craig makes the case that creativity remains the true currency of pharma marketing, even as AI reshapes everything around it. He challenges the prevailing view that AI is primarily an efficiency play, arguing instead that it is a power of ideas play, putting the ability to generate bigger, bolder thinking in the hands of everyone. The conversation also covers the consumerization of health, the blurring of agency and client models, and why the companies that will win are the ones approaching AI through a multi-lens strategy rather than a single use case.