Disruptive Dose with Andrew Lucking

General Counsel | PurpleLab

In this DHCG Disruptive Dose, Mark Bard sits down with Andrew Lucking, General Counsel at PurpleLab, to explore how the role of in-house legal counsel has evolved in the era of state privacy laws, HIPAA, and healthcare ad tech. Andrew makes the case that today’s general counsel must do more than manage contracts and risk — they must translate a complex regulatory alphabet soup into actionable business guidance. The conversation covers PurpleLab’s Identity Resolution Configurator, the privacy and business risk case for a partner-agnostic identity layer, and why de-identified data remains the foundation of outcomes-based measurement. Andrew also shares his perspective on pre-visit intelligence, real-time attribution, and what the ongoing fragmentation of state privacy laws means for the road ahead.