Applying Omnichannel Innovation to Medical Affairs October 2025

Learn how to apply the latest omnichannel strategy using breakthrough physician behavioral research and expert implementation guidance. Join leading pharmaceutical marketing experts for an exclusive deep-dive into omnichannel innovation that bridges Medical Affairs’ scientific rigor with commercial marketing effectiveness. This session combines insights from physician preference data from 499+ global HCPs with practical implementation strategies from seasoned practitioners.

Experts include:

• Dr. Shivang Joshi, Neurologist and Sermo Medical Advisory Board
• Joanna Molke, VP of Marketing, Sermo
• Anurag Gupta MD MBA, Senior Director – DS&AI Products / Digital Health – Oncology Commercial and Medical Affairs, AstraZeneca
• Erin Fitzgerald, CMO, Sermo
• Tim Jones, Vice President, Strategic Operations, Deployment Solutions – Syneos Health