Disruptive Dose with Harshit Jain

Founder & Global CEO | Doceree

In this DHCG Disruptive Dose, Mark Bard sits down with Dr. Harshit Jain, Founder and CEO of Doceree, to explore why the HCP marketing industry is still stuck on the right NPI at the wrong moment. Drawing on his background as a practicing physician turned marketer turned founder, Dr. Jain makes the case that one-to-one targeting was a major leap forward — but without real-time clinical intent behind it, the list is just a list. Doceree’s answer is Semmelweis, an AI engine that brings trigger-based, moment-specific messaging from inside the EHR out to every channel — programmatic, social, CTV, and digital out-of-home. The conversation closes with a bigger vision: connecting the fragmented HCP ecosystem on single rails, shifting the industry from vanity metrics to outcome-driven journey measurement, and ultimately making medicine more affordable for patients worldwide.