Paul Murasko

Head of Digital Innovation & Marketing Operations, Azurity Pharmaceuticals

In this Short Take Mark Bard interviewed Paul Murasko, the current Head of Digital Innovation and Marketing Operations at Azurity.  The two discussed what it will mean to be a leader in digital innovation in the pharmaceutical industry in 2025. Murasko emphasized that being a digital pioneer isn’t just about chasing new technologies, but about improving internal processes and getting the basics right before innovating. He also advocated for a test-and-learn culture that rewards both success and failure, rather than setting arbitrary innovation quotas. Paul shared how he plans to apply the concept of “true north” by staying focused on the company’s mission of serving overlooked patients while driving growth through multiple product launches.