Desiree Priestley

Health Experience Officer, Otsuka Precision Health

Mark Bard, DHC Group, and Desiree Priestley, Otsuka Precision Health, discussed Desiree’s experiences on the commercial side of pharma and the challenges and opportunities in the current and future generations of patient support and customer experience programs. They also explored the evolution of patient experience and support in the pharmaceutical industry, the growth of digital therapeutics, and the importance of direct-to-patient (DTP) and customer experience overall.