Xander Kerman Gregory (Ubie) and Halle Marchese (Nucleus Genomics) share groundbreaking strategies that are reshaping how brands connect with patients. Hear insights from this brand leader and lessons learned applying innovative tech to educate and engage patients. You’ll walk away with practical tactics you can implement right away!

This session explores:

• Best Practices – How Nucleus Genomics has leveraged communities, influencers, and events to drive patient acquisition—what’s worked, what hasn’t, and key takeaways.
• Beyond the Cutting Edge – How Ubie is redefining engagement by reaching patients earlier, delivering content they seek, and using innovative channels.
• What Works Best – Key learnings and actionable insights to refine your pharma marketing strategy.