This collaborative session brings together exclusive datasets from Wheel and CMI Media Group to reveal how patients are accessing care, making treatment decisions, and engaging with healthcare services in the evolving virtual care landscape.

Key Insights Include:

• Women’s health utilization patterns, with perimenopause/menopause representing over 50% of virtual care visits
• Weight management and GLP-1 trends as entry points to longitudinal care
• Demographic and generational healthcare utilization patterns
• Patient and caregiver behaviors from Media Vitals survey data and social listening

Perfect for: Pharmaceutical marketers, patient engagement strategists, medical affairs professionals, and healthcare marketing leaders seeking actionable intelligence on where patients seek care, how to reach specific populations effectively, and strategic opportunities based on emerging patient behaviors.

Panelists include:

• Chris Moose, VP, Life Sciences, Wheel
• Elsa Rive Boukadoum, Partnerships Director, Primary Care, Pfizer
• Ian Essling, VP, Audience Intelligence, CMI Media Group