THE NOW & THE NEXT IN PHARMA MARKETING
Our newest whitepaper, The Now & The Next in Pharma Marketing, explores practical solutions for the challenges that pharmaceutical organizations continue to face in light of the ongoing COVID-19 pandemic. Less a follow-up to our original COVID-19 whitepaper, and more a detailed, deeper dive, this report leverages new research insights, practical solutions and proven tactics to implement now and help you evolve your commercial strategy.
Even as vaccines are being administered and the “end” of COVID-19 appears to be in sight, much work remains as pharma marketers continue to respond to a constant state of evolution and uncertainty. The Now & The Next in Pharma Marketing reports on key relationships — pharma-to-professional, professional-to-patient and pharma-to-patient — with actionable recommendations, including how to:
* Rethink your sales force strategy
* Embrace opportunities at the point of care
* Optimize the rise of telemedicine
* Decide where to double down on digital