Featuring the exclusive release of the latest DHCG survey results, Omnichannel Innovation and Measurement, this report features research highlights and insights from a panel of experts discussing how marketers are currently defining the “ideal” state of “omnichannel marketing”, as well as what KPIs or metrics are most important for both brands and senior leadership reporting in order to track and measure progress towards that ideal state.
Experts Included:
- Theresa Greco, CCO, OptimizeRx
- Kristen Vayda-Dreitlein, Head of Omnichannel, Type 1 Diabetes, Sanofi
- Bill Veltre, EVP, Head of Media, Deerfield Group
- Andrew Burkus, Senior Director, IQVIA Digital
