ABOUT THE SESSION:

Pharma marketers have more ways to reach patients than ever — but the window at each point of care is narrow, and the landscape keeps shifting. This forum brings together practitioners and innovators to cut through the noise and focus on what’s actually working.

We’ll explore how the latest tools and data innovations are creating real opportunities to reach patients and influence outcomes — at the moments in their journey that matter most. The format is interactive: expect peer discussion, not a panel you watch from a distance.

Questions driving the conversation:

• Where is digital targeting at the point of care creating new reach — and what does the data actually show?
• How are patients using AI, wearables, portals, and virtual care, and what does that mean for how you engage them?
• Which EHR workflow innovations are reducing prescribing friction right now — and how do you get ahead of them?

ABOUT THE FORMAT:
This DHCG Forum will take place at the DTC National Conference on the morning of April 23rd. This breakout will include a look at several technology and data innovations and give attendees the opportunity to engage in an interactive discussion with peers.