Michael Rowbotham
Commercial Innovation | Pfizer
Michael Rowbothamsecurehost2025-07-18T13:18:57+00:00
JULY 2025
In this DHCG Disruptive Dose episode, Mark Bard of the DHC Group sits down Michael Rowbotham to explore the evolution of marketing from the dot com era to the current landscape shaped by AI and omnichannel strategies. They discuss lessons learned from past experiences, the importance of understanding customer behavior, and the need for effective metrics in marketing. The conversation emphasizes the significance of adapting to new technologies while maintaining core marketing principles.