Amanda Phraner
Strategic Communications Leader
Amanda Phranersecurehost2026-02-27T17:51:48+00:00
February 2026
In this DHCG Disruptive Dose, Mark Bard speaks with Amanda Phraner, Strategic Communications Leader, about elevating communications from tactical execution to strategic business function in pharma. Phraner emphasizes understanding business objectives first, then determining how messaging supports goals rather than just executing content requests. She discusses moving communications teams from order-takers to strategic partners by demonstrating business impact, navigating organizational silos, and measuring effectiveness through business outcomes rather than activity metrics. Phraner offers practical guidance on securing strategic planning seats and connecting messaging decisions to measurable organizational outcomes by speaking the language of business and understanding commercial objectives.