Learn how to apply the latest omnichannel strategy using breakthrough physician behavioral research and expert implementation guidance. Join leading pharmaceutical marketing experts for an exclusive deep-dive into omnichannel innovation that bridges Medical Affairs scientific rigor with commercial marketing effectiveness. This session combines insights from physician preference data from 499+ global HCPs with practical implementation strategies from seasoned practitioners.

Experts include:

– Dr. Shivang Joshi, Neurologist and Sermo Medical Advisory Board

– Joanna Molke, VP of Marketing, Sermo

– Anurag Gupta MD MBA, Senior Director – DS&AI Products / Digital Health – Oncology Commercial and Medical Affairs, AstraZeneca

– Erin Fitzgerald, CMO, Sermo

– Tim Jones, Vice President, Strategic Operations, Deployment Solutions – Syneos Health