Life Sciences Industry Practice Lead, Qualtrics
Mark Bard, with DHC Group, recently spoke with Rich Schwartz, with customer and experience management firm Qualtrics. Rich provides an update on the gap between HCP expectations for content and services from pharma, and how pharma perceives that gap in customer unmet needs. The conversation also touched on innovations in the patient experience space, as well as the importance of including employees in the overall experience management strategy.