DHCG Research 

DHCG partners with selected industry leaders and key stakeholders to conduct research projects on a range of topics related to digital pharmaceutical marketing innovation. Survey results, white papers analysis, and key takeaways are shared with the DHCG network, presented at DHCG Summits and covered at major industry conferences. 

 

 

Recent projects include:

Modern Marketing eBook (and subsequent hard copy print version) exploring the impact of artificial intelligence (AI) on the pharmaceutical industry in partnership with Intouch Group

Digital Outcome Study together with Klick and Google, utilizing an online survey and telephone study of 2,000 diabetes patients to better understand how they use digital to manage their condition. 

Physician Attitudes Towards Technology with leadership from PatientPoint and data powered by SERMO, based on a study of physician attitudes and behaviors specific to patient engagement technology.  

 

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