Social Innovation and Brand Insights
How Savvy Marketers Are Innovating and Reaching Customers
A LIVE DHCG ROUNDTABLE | WEDNESDAY, JUNE 18 | DEERFIELD, IL
Project: Patient Customer Experience
Transform Your Social Strategy with Industry Leaders
Join an intimate roundtable discussion where pharmaceutical marketing experts share cutting-edge strategies for social-first marketing and data-driven brand insights.
What You’ll Discover
Social First Marketing Revolution
- How rare disease and small budget brands are making social their primary channel
- Platform-specific strategies across Meta, Reddit, Sermo, and health communities
- Organic + paid social innovation for precision targeting
Brand Insights for Next Best Action
- AI-powered data synthesis for omnichannel experiences
- Cross-functional insights application for HCP and patient behavior
- Tech innovation rewriting what’s possible with customer data
Join Industry Experts and Roundtable Leaders :
Amanda Phraner, Senior Director, US Rare Disease Product Communications, Amgen
Alex Buchart, Associate Marketing Director, Lundbeck
Scott Schappell, CRO, HealthUnion
Courtney Seal, Senior Marketing Manager, Omnichannel Lead, Amgen
Kaitlin Russomano, Associate Director, Media, Strategic Marketing, Amgen
Kathleen Relias
HBA
Tony Dale
SVP Global Commercial Development, Sermo
Pam Flores
Account Director
LiveWorld
Brendan McHenry
HealthCentral
Chief Revenue Officer